With 2023 just beginning, business leaders are reevaluating the critical priorities and strategies that will drive success in the next twelve months and beyond. Faced with several looming factors that threaten to derail operations—including labor shortages, inflation and economic uncertainty—business leaders will need to remain diligent about focusing on their organizations’ missions, refining current strengths and identifying ways to fortify weak points.
Throughout this process, I believe leaders will need to prioritize innovation in the form of digital transformation to remain at the cutting edge and continue delivering value to customers, partners and employees. This year, we should continue to see organizations use technology for increased productivity, seamless information sharing, improved customer satisfaction and more. From modernizing technology to reach new audiences to developing processes for increased resiliency, we need to remain focused on the strategies that will continue to elevate our organizations in 2023 and beyond.
Digital tools can expand reach and unlock new opportunities.
The adoption of emerging digitization and online tools can help businesses expand their reach and access previously untapped audiences. There are several avenues through which technology can reach new individuals.
Take recruitment, for example. Digital advancement can be used as a key competitive differentiator when recruiting and retaining talent. This is particularly top-of-mind as many industries across the country experience labor shortages and high employee turnover—especially the skilled trades industry. In fact, a recent NFPA Industry Survey found that nearly half (45%) of respondents believe a shortage of qualified workers will be their biggest work challenge in 2023.
