If you’re not incorporating artificial intelligence into your work in some way, you’re behind the curve. Even the most suspicious and non-technical entrepreneurs could save time and money making use of the tools available, let alone those thinking bigger with AI and creating their own.
I asked entrepreneurs across all industries about how they were using AI tools in their business and their responses fit into three categories:
Content assistance
If your business relies on content in any way, AI could be the copilot you were looking for. Down one end of the AI content spectrum is getting assistance with headlines and ideas, up the other is entrusting AI with more complicated tasks and writing entire documents. These entrepreneurs are getting support with the planning and prep, to create more room for creativity.
Steve Vickers from Routes North is using AI to help streamline the process of commissioning new articles, using ChatGPT to “create highly detailed content briefs for the team of writers creating our Scandinavia travel guide. The tool has helped me by suggesting dozens of ideas that we haven’t covered before.” Vickers recommends that entrepreneurs, “feed ChatGPT with a few of your existing articles, so it gets a feel for your tone of voice and writing style. Then go ahead and ask it to create a new brief. You can even ask it to format an article outline it in a simple, user-friendly way so that your writers are totally clear about what to submit.” Use existing content to create a brief for future content to save time instructing freelancers.
In a similar fashion, Alex Goldberg from product comparison site Fin vs Fin is using Chat GPT to surface new writing opportunities for SEO, including to “identify new topic clusters, products to review, and generally streamline content creation,” he said. “It has helped me move from keyword idea to published article much faster, including saving time generating new ideas for articles and helping with content brief creation so that my editorial team can expand on each topic.” Goldberg recommends you, “start asking ChatGPT to generate all the boilerplate information, then let humans repackage their words content that’s truly helpful to the reader, being careful to add original thought too!”
