At a certain point in its lifecycle, every industry faces its moment of reckoning with growing pressure to transform due to factors such as increasing competition, changing consumer preferences, government policy and other secular headwinds. The transformation usually takes the shape of improved supply chain discipline as well as streamlining business operations in order to achieve better operating margins.
For the oil and natural gas industry, the moment of truth arrived a few years ago after years of weak benchmark prices, shrinking margins and massive capital flight forced the sector to seriously rethink the way it does business with energy companies increasingly turning toward tech heavyweights for help in cutting costs and streamlining operations.
A good case in point is a partnership struck between Haliburton Co. (NYSE:HAL), Microsoft Inc. (NASDAQ:MSFT) and Accenture Plc. (NYSE:ACN) in 2020. For years, Haliburton, one of the world’s largest oilfield services companies, has been plagued by shrinking margins and chronic underperformance. The company eventually made a deal with the two cloud giants to migrate its existing data centers to cloud and enhance digital offerings.
