Microsoft CEO Satya Nadella’s pursuit of Google reached a new milestone this week after the company announced that its AI-powered Bing search engine had surpassed 100 million daily active users.
Yusuf Mehdi, Microsoft’s corporate vice president and chief consumer marketing officer, revealed Bing’s stats in a blog post on Wednesday. Notably, Mehdi pointed out that a third of active users of Bing preview, a limited early-bird version of its forthcoming search engine, are new to Bing. He added that the company saw this as “validation” of its view that search is due for reinvention as well as proof of the appeal of offering search, answers, chat, and creation all in one place.
